Vegas Girls Night Out

From bachelorette parties, birthday parties, divorce parties or any girls’ getaway trip – Vegasgirlsnightout.com offers VIP access to the hottest clubs, restaurants, and shows in Vegas.

RPR secured a cover sweepstake with Cosmopolitan magazine on behalf of VegasGirlsNightOut.com to offer a trip to three winners and their “plus one” to Las Vegas for the perfect girls’ getaway. Cosmopolitan included the sweepstakes both in the magazine and online, and featured it on the cover of the March 2016 issue. As part of the sweepstakes, VegasGirlsNighOut.com offered round-trip airfare, hotels, restaurants, VIP access to clubs, limo service, the hottest shows in Vegas including Britney Spears, pool parties and spa treatments.

As a result of RPR’s efforts, the contest garnered a reach of more than 9.3 million readers in print, was sent to over 3 million Cosmopolitan followers via e-mail blast and was promoted heavily on all of Cosmopolitan’s social media channels, reaching over 1.47 million Twitter and Snapchat followers. In addition, RPR secured a standalone feature for VegasGirlsNightOut CEO Bri Steck on Cosmopolitan.com, which has a monthly reach of over 36 million unique readers. Overall, the sweepstakes entry form reached over 12 million consumers.

These features and promotional efforts resulted in a significant increase in VegasGirlsNightOut’swebsite traffic by 600 percent on the day of the sweepstakes announcement, as well as 66,000 total contest entries.