Hospitality & Travel
Hospitality & Travel
One of the key ingredients to the success of your hotel, restaurant, or venue is sustained, high-visibility publicity. To establish wide recognition for a venue, Rubenstein Public Relations generates feature stories that shape a distinguished brand identity. Once this is accomplished, we create an engaging media kit to highlight these differentiators.
Our dedicated staff with hospitality and travel experience will work diligently to secure placements for our clients in key regional and national media outlets, as well as top-tier glossy magazines and their annual award issues. Our close relationships with influential lifestyle, culinary, travel, and hospitality writers have also enabled us to generate rapid coverage and drive significant customer traffic to our clients’ venues.
Appealing travel packages and special events are just a few of the techniques we use to spotlight distinctive properties. Our breadth of experience and resources enable us to craft campaigns that showcase the unique amenities each property has to offer. Many of our clients have enjoyed significant results from press trips we have coordinated and month-to-month media programs.
Presenting a restaurant in an imaginative fashion to local and national media outlets is essential to its success. The year of 2020 has particularly redefined how restaurants can function and evolve during challenging times. From the permanent addition of outdoor dining in New York City, to extensive social distancing measures, to expanded restaurant delivery capabilities, the importance of brand extension through ecommerce has become more critical than ever.
As part of our programs, we ensure that all the newsworthy features of our clients’ establishments–e.g. décor, menu, and/or ambiance–are magnified in the press.
We also arrange appearances for head chefs on television and radio shows, and place seasonal menu choices and wine lists in magazines to lure journalists and the general public to our clients’ restaurants. Our restaurant expertise extends to the educational level with our representation of organizations, such as the Institute of Culinary Education.
Our capabilities include: