Rubenstein Public Relations is first and foremost an agency that understands the business of PR and the importance of publicity. Publicity is essential coverage of companies, products, services and a variety of issues in newspapers, magazines, on television and online outlets. To generate and sustain publicity on behalf of our clients, we maintain excellent media relations skills. At the heart of the practice of media relations is our constant, ongoing dialog with reporters, editors, and producers. Not only do we proactively “pitch” article ideas, we react when they need sources or information that our clients can provide. RPR excels at media relations because journalists respect us and know that we understand their media outlets.
We begin by assessing our clients’ communications objectives so that we can develop and implement comprehensive programs that best meet those goals. We incorporate savvy media relations, smart writing, comprehensive event management, and other disciplines to generate the best possible results.
Central to any good public relations program is great publicity. The media are among the most powerful forces in imparting information, creating dialogs, shaping public opinion and influencing behavior.
At RPR, unsurpassed media relations skills are our hallmark. Our contact with reporters, editors and producers is the key to our success on our clients’ behalf. As such, we place a premium on developing and maintaining excellent relationships with the media at a full range of outlets – from consumer to business, to trade press at newspapers, magazines, television and the Internet.
We generate publicity for our clients through a number of proven methods, including distribution of news releases, one-on-one contact with journalists, financial disclosure, project-specific profiles, reviews, embargoed story pitching, and photo opportunities. We also create media exposure through special events, in-market or satellite media tours, interviews tied to speaking engagements and bylined articles.
Whether in-depth feature pieces, breaking news announcements or ongoing disclosure, we assure a steady stream of important coverage for our clients. And while the volume of media exposure we generate is impressive, equally significant is the quality of that coverage. We work in tandem with our clients to ensure that their key message points are being communicated to the right audiences.
When clients come to Rubenstein Public Relations, they encounter a tireless advocate on their behalf. We devote all our energies to helping them achieve their public relations goals. Our first task is to determine a client’s branding and publicity needs. After this initial phase, we will submit a detailed campaign for their review. Together, we will refine objectives, media outlets, key visual and verbal messages, as well as overall strategy.