Our Services

Editorial Briefings

Editorial Briefings

A face-to-face meeting with the media is one of the most effective means to communicate a company’s or individual’s message. It allows the spokesperson to express their key points and convey enthusiasm about the company and/or a particular undertaking.

Rubenstein Public Relations’ close rapport with influential members of the media enables us to directly access some of the most powerful writers, editors, and television producers in the country. 

Although no public relations firm can guarantee results for any particular initiative, one-on-one appointments can yield invaluable media coverage, including stand-alone profiles, television and radio interviews, and inclusions in trend stories. Media appointments also inform the media about a company spokesperson’s area of expertise and their ability to provide insight on timely issues in the future.

To help clients capitalize on these individual appointments, RPR provides media-coaching assistance and can develop talking points that succinctly and powerfully convey key messages.

When clients come to Rubenstein Public Relations, they encounter a tireless advocate on their behalf. We devote all our energies to helping them achieve their public relations goals. Our first task is to determine a client’s branding and publicity needs. After this initial phase, we will submit a detailed campaign for their review. Together, we will refine objectives, media outlets, key visual and verbal messages, as well as overall strategy.