A leading brand-builder and communications strategist, Richard Rubenstein advises some of the most recognisable names in business, real estate, and entertainment. Throughout his career in public relations, Richard has devised media campaigns that have yielded high-impact exposure, helping both new businesses and existing brands achieve unprecedented market success. His methodology is media-relations focused and places substantial weight on strategic message development to facilitate traction—a blend of two disciplines that has culminated from decades of experience in leading his practice.
Richard has developed successful campaigns for three of the world’s most iconic real estate development projects, including Fifteen Central Park West, one of the highest-selling residential properties in the world, One Central Park West, and Time Warner Center at the heart of Columbus Circle.
A third-generation, veteran publicist, Richard has led Rubenstein Public Relations (RPR) for over three decades. He started his career as a college student working for his father, Howard Rubenstein, prior to building the agency. Richard quickly amassed an impressive list of entertainment clients, including artists, brands, and events in music, theater, film, radio, and television.
During the 1990s, technology became a mainstay of the firm’s clientele. As the internet culture boomed on the West Coast and in New York City, Richard worked with many exciting start-ups, partnering with innovative companies in biotechnology, energy, telecommunications, automotive, and alternative fuel. Of the firm’s many successful campaigns, RPR provided communications support for Ford’s rollout of the first electric taxi in New York City, in addition to Mahindra, the largest automotive dealer in India and third largest in the world. Richard also established long-lasting relationships with prominent financial and real estate entities, effectively blending his public relations acumen with the specialized knowledge he acquired at NYU’s Stern School of Business.
Notably, Richard worked with Donald Trump (pre-POTUS) for over 15 years. Throughout that time, RPR promoted many of Mr. Trump’s most recognizable development projects, including The Palm Trump International Hotel and Tower, Trump Park Avenue, Trump Place, and Trump SoHo Hotel & Condominium. In addition, Richard promoted Mr. Trump’s book with Robert Kiyosaki, “Why We Want You to Be Rich.” and worked closely with the next generation of the Trump family.
Today, RPR’s clientele includes many of the most well-known names among luxury consumer and lifestyle brands. The agency has also carved a prominent space in the luxury real estate market, both domestically and globally. RPR has established itself in the worlds of fashion, design, and hospitality, having represented Mikimoto, Badgley Mischka, Pier59 Studios, Ferrari, ALTR Created Diamonds, The Palm Jumeirah, Ferrari, sbe Hotel Group, and the Dream Hotel Group, among other brands. Richard has also led the communication strategies for global enterprises, such as Experian, which he has continued to represent for over 10 years, as well as served as a high-level counselor to business leaders, entrepreneurs, and public figures.
Most recently, he personally advised Varsity Spirit’s Founder, Jeff Webb; helped develop messaging and advise on the strategy for the launch of Forbes Global Properties; led a media relations strategy for Apeira Capital Advisors, an innovator in synthetic shorts; and created an awareness campaign for TradeZero which effectively converted their user base from 20,000 to 90,000. He also recently advised Chicago-based investment firm, Calamos Investments to produce a highly successful telethon special, “Sweet Home Chicago” which was hosted and conceived by CEO John Koudounis and raised funds for COVID-19 relief. Richard continues to lend his strategic insight across the firm’s roster as well as personally advise clients faced with highly sensitive crisis communication matters. His proven strategies have helped mitigate negative exposure and positively reframe public perception.