Bloggers and social media influencers are powerful forces in the digital era. They have the unique ability to guide and influence their followers who trust them to provide honest and informative reviews of brands and products. Their advocacy and recommendations can affect the purchasing decisions of the thousands–and even millions–of people who follow them.
A strategic influencer outreach program serves as a significant element of a comprehensive digital strategy. Rubenstein Public Relations recommends that clients enhance their visibility through campaigns tied to these influencers, who could serve as brand partners and affiliates for the company. Influencers utilize their networks and social media connections to share their latest finds and experiences. We work with relevant influencers in order to spread positive messaging to their social networks and friends, offering them the opportunity to work with a brand on a long-term basis and spread targeted messaging, images, and/or videos.
Additionally, special events and integrated marketing tactics are powerful ways to connect, engage and directly reach influencers in target media and audience demographics. Events and contests can act as a springboard to help drive the company message forward and are a catapult for maximizing social media buzz and engagement.
RPR also helps facilitate conferences in relevant target markets in order to propel conversations about innovation, industry insights, future forecasts, new partnerships, and securing sponsorships from prestigious organizations. We host and co-host an ongoing series of activities for our clients in order to publicize their brand, capture influencer interest, and generate extensive media coverage.
When clients come to Rubenstein Public Relations, they encounter a tireless advocate on their behalf. We devote all our energies to helping them achieve their public relations goals. Our first task is to determine a client’s branding and publicity needs. After this initial phase, we will submit a detailed campaign for their review. Together, we will refine objectives, media outlets, key visual and verbal messages, as well as overall strategy.