The widespread use of the Internet in today’s marketplace has made online brand-building a necessity. Rubenstein Public Relations develops powerful online marketing strategies for clients, establishing a strong internet presence that builds on the publicity achieved through offline tactics.
Our web-based marketing programs require the integration of several components, including online media outreach, social media marketing, search engine optimization, and online reputation management. Because of the collaborative nature of these components, there is some degree of overlap among them.
Targeting the online properties of major print and broadcast media outlets is fundamental to our programs. These sites are editorially distinct from their offline counterparts, making it possible to pitch entirely separate coverage online. As blogs and digital media outlets also work under a shorter lead time, brands also have the opportunity to pitch time-sensitive coverage about their products or services.
In addition, these sites feature staff-maintained blogs, which have loyal followings based on the credibility attributed to their parent publications. These are effective instruments for increasing visibility and generating advocacy.
We also market to internet-only sites and blogs, broadening clients’ online profiles on industry-specific, lifestyle and general interest news sites that have high readerships.
RPR distributes client press releases through online wire services to amplify exposure for major news announcements to web journalists, editors and publishers. We publish ongoing press releases with the goal of garnering media pick-up and driving consistent visibility for our clients.
Beyond online media outreach, RPR harnesses the online marketing opportunities afforded by independent blogs, social media networks and other user-generated content sites. The integration of these platforms into our programs enables us to reinforce core messages and strengthen online awareness of our clients substantially.
When clients come to Rubenstein Public Relations, they encounter a tireless advocate on their behalf. We devote all our energies to helping them achieve their public relations goals. Our first task is to determine a client’s branding and publicity needs. After this initial phase, we will submit a detailed campaign for their review. Together, we will refine objectives, media outlets, key visual and verbal messages, as well as overall strategy.