Rubenstein Public Relations initiates each engagement with a thorough brand audit and analysis in order to understand the client’s current position within the marketplace, its public profile, and to identify areas of improvement required to accelerate their brand. These elements are then integrated in a strategic messaging platform designed to engage attract media, positively shape/reshape public perspectives, and reach target audiences. We also develop positioning strategies and assist with copyediting as needed.
As a result of our decades of experience, we offer expert insight that enables us to differentiate our clients’ brands from its competitors and elicit broad interest from the media, building long-term brand equity.
When clients come to Rubenstein Public Relations, they encounter a tireless advocate on their behalf. We devote all our energies to helping them achieve their public relations goals. Our first task is to determine a client’s branding and publicity needs. After this initial phase, we will submit a detailed campaign for their review. Together, we will refine objectives, media outlets, key visual and verbal messages, as well as overall strategy.