About us

Company Profile

Company Profile

Rubenstein Public Relations (RPR) is a leading, full-service communications agency founded in 1965 and headed today by veteran publicist and respected brand architect Richard Rubenstein. RPR specializes in producing innovative communications campaigns through the development of strong branding, consistent messaging, longstanding media relationships, and high-impact press placements.

The key element to ensuring the success of a brand stands on sustained, high-visibility publicity. RPR has assembled a dedicated team of senior-level industry professionals with decades of experience in public relations, corporate communications, financial services, public affairs, consumer branding and marketing, , and the nonprofit sector. The firm has attracted a loyal team of senior practitioners, many of whom have been with RPR for over a decade, which creates a core base of continuity that clients seek in their agency partner. RPR has cultivated a culture of stewardship by enabling senior practitioners to manage accounts independently and devote ample time to each client. 

RPR has a demonstrable track record in creating tailored PR campaigns and programs that are strategic, innovative, and results driven. The agency also maintains exceptional rapport with top-tier journalists and has built longstanding relationships with both traditional and digital media, including business, trade, and lifestyle press, as well as bloggers, influencers, and podcasters.


Our team members view campaign strategy as an art form, rather than a science. A highly customized, results-driven strategy defines RPR’s programs, which can be broken down into three main pillars:

  • Message Development: We conduct a comprehensive communications audit to develop consistency of messaging, language and approach.
  • Strategic Planning: A tactical program is developed with project timelines that chart activities and goals to monitor progress.
  • Media Relations Outreach: RPR’s extensive media contacts are leveraged to secure impactful, qualitative exposure that furthers the client’s goals. 

Our programs are supported by intensive phone, email, and social media outreach.