Menu
Varsity Brands has revolutionized the meaning and expression of community spirit and athletic achievement in American society.
Founded as a robust and high-quality cheerleader-training program, Varsity Brands has rapidly evolved into a comprehensive shop for the nation’s school athletic and spirit-related products, services, as well as its hallmark All Star Cheerleading Competitions.
RPR was set out to establish the legacy of Varsity Brands Founder Jeff Webb as a great American businessman and create ongoing awareness and longevity for the company through a robust media relations campaign. By securing placements in high-profile media outlets including Inc., The Street, USA Today, Fox & Friends, NBC Sports Radio, and Sirius XM Radio, among others, RPR assisted Varsity Brands in sharing its entrepreneurial story, elevating its visibility, and reinforcing Mr. Webb’s legacy as a prominent American business leader.
Rubenstein Public Relations (RPR) is an award-winning, full-service communications agency based in New York that specializes in media relations, executive leadership, and brand building.
