Time Warner Center, the 2.8 million square foot complex located at Columbus Circle, opened to the public on February 5, 2004.
The Shops at Columbus Circle and The Restaurant and Bar Collection consist of shopping, dining and entertainment programming totaling 350,000 square feet of leasable space. Together with Jazz at Lincoln Center´s three performance halls, this world-class destination provides New York´s West Side with 500,000 square feet of dynamic restaurant, retail and entertainment use.
The complex includes an office complex, One Central Park condominiums, The Residences at the Mandarin Oriental, and the Mandarin Oriental five-star luxury hotel. The $1.7 billion project was developed by Columbus Centre LLC, a partnership consisting of Related Companies, L.P., and Apollo Real Estate Advisors, L.P (now AREA). Related Companies, heralded as one of the most prolific and visionary developers, is considered the most prominent privately-owned real estate development firm in the United States.
The Related Companies, in concert with its development partner Apollo Real Estate Advisors, sought to establish Time Warner Center as an international tourist destination and a paradigm of 21st century mixed-use development.
RPR developed a multi-phased media campaign that captured media attention during every phase of the property’s development, including the presentation of the design and financing, the demolition of the old Coliseum on the site, the groundbreaking ceremony, the topping-out ceremony, the grand-opening bash, and the official ribbon-cutting ceremony. Subsequently, RPR kept the company in the media spotlight by announcing all significant real estate transactions, such as the sale of luxury condominiums and the signing of leases by upscale retailers and four-star restaurants.
RPR secured hundreds of significant media placements for the Time Warner Center, including feature stories in all major New York newspapers; profiles in dozens of major-market large-circulation daily newspapers, including the Boston Globe, San Francisco Chronicle, The Times of London and Financial Times; and coverage in Town & Country, Gourmet, Architectural Digest as well as other prestigious national and regional glossy magazines. The development’s grand opening gala was attended by more than 500 journalists from around the world and more than 5,000 influential individuals, celebrities and government officials.