When Kevin Parker, the former Global Head of Deutsche Asset Management, first spoke with Rubenstein Public Relations regarding a communications strategy in 2013, he was preparing to launch his investment firm, Sustainable Insight Capital Management, into the financial space.
RPR developed and executed a strategic media relations campaign to generate extensive awareness and brand recognition for Sustainable Insight Capital Management, an investment management firm that combines a disciplined security selection process with environmental, social and governance principles. We secured briefing sessions for Mr. Parker with a range of journalists to create ongoing relationships and keep the firm top-of-mind for industry stories. In a short period of time, RPR had generated feature stories, bylined articles, and trend coverage in industry outlets including the Financial Times’ FundFire, Fundweb and SustainableBusiness.com.
Once RPR established broad recognition for Sustainable Insight Capital Management within the sustainability sector, we expanded our program to reach top-tier business and financial publications, securing placements in CNBC, Crain’s New York Business, Institutional Investor, and FINalternatives. In addition to securing interviews for Mr. Parker, RPR facilitated coverage for the firm’s other leaders on Fox Business TV and TheStreet.com TV on investing in agriculture with Portfolio Manager Bruce Kahn, demonstrating Sustainable Insight Capital Management’s expertise and credibility throughout the space.
In addition, RPR integrated Mr. Parker’s personal background and passion for sustainability with the work of his firm, leveraging his organic winery in France to generate exposure in outlets such as Bloomberg Radio, Forbes.com, and KFWB News Talk Radio.