SBE Hotel Group

SBE Hotel Group’s groundbreaking, luxury hotels are revolutionizing the hospitality industry with impeccable service, world-class entertainment, and exclusive partnerships with culinary and design visionaries.

The group expanded from across the United States to Mexico, Italy, the Bahamas, London, and Turkey. To further elevate the brand’s global profile while it expanded its international footprint, as well as to raise the visibility of Sam Nazarian, the Founder and CEO of SBE, RPR oversaw SBE Hotel Group’s overall corporate portfolio and narrative, project-managing the various moving parts to ensure all communications align, and generating extensive coverage on both the company and Mr. Nazarian. RPR generated extensive exposure for SBE Hotel Group, including features in The Wall Street Journal, USA Today, Dow Jones, Travel Weekly, Travel Daily News, Lodging, and Aspire Magazine, among many others.