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Powered by cryptocurrency, MORE is a lifestyle platform aimed to create a collection of one-of-a-kind nightlife destinations that are the antithesis of big impersonal venues.
MORE Las Vegas is the city’s first cryptocurrency nightclub, located inside the Hyde Bellagio hotel, that delivers an unparalleled experience. Placing VIP members in front of Las Vegas’s iconic fountains and next to some of the most interesting people in the world, MORE is a reinvention of the Las Vegas club experience. With its own token that doubles as the actual membership fee, owning a minimum of 5,000 MORE Coins automatically makes you a MORE Las Vegas member.
MORE Las Vegas retained RPR in July 2018 to publicize the nightclub through major media placements including newspapers, magazines, television, and trade and online outlets, positioning the night club as an ultra-exclusive, VIP suite for More Coin members to enjoy an intimate experience elevated by encounters with world-class artists and entertainers. RPR worked in tandem with MGM’s internal public relations team to generate interest and publicity for More Las Vegas, focusing on business and national publications, and highlighting the exclusive setting, coveted location, luxury elements and unique services of the transactional system powered by cryptocurrency.
As a result of RPR’s efforts, MORE Las Vegas Founder Peter Klamka was featured in tMaxim. We also secured in-person visits to the club, as well as major online placements in TechCrunch, Mashable, Wired, Business Insider, MarketWatch, Vice, Engadget, and Cointelegraph.
With more than five million total media impressions, RPR successfully established MORE Coin as a leading entity in cryptocurrency, and the MORE Las Vegas nightclub as the go-to destination for trendsetters, entrepreneurs, and influencers in the city.
Rubenstein Public Relations (RPR) is an award-winning, full-service communications agency based in New York that specializes in media relations, executive leadership, and brand building.
