The world’s number-one tractor company by volume and the fastest-growing tractor brand in North America, Mahindra’s North American office is the only tractor manufacturer in the world to win the industry’s top two quality awards: the Deming Application Prize and the Japan Quality Medal.
Mahindra tractors are a favorite among U.S. hobby farmers and rural lifestylers. It enjoys number three market share in the 0–120 HP segment. Headquartered in Houston for 25 years, Mahindra Agri North America has seven assembly and distribution centers, one manufacturing facility, and 550 dealerships. In 2015, the company expanded into the utility vehicle market. With more than 75 models and 2.25 million units sold worldwide, Mahindra tractors are found in more than 45 countries across six continents.
Mahindra Automotive North America (MANA) recently became the first OEM to set up manufacturing in Southeast Michigan in more than 25 years. Located in Auburn Hills, MI, with additional facilities in nearby Troy and Pontiac, the MANA headquarters and manufacturing plant is the central component of the $230 million, 400,000 sq. ft. footprint in Metro Detroit.
Mahindra engaged RPR in 2019 to establish its presence in the U.S. market and enhance the profiles of c-suite executives. RPR was also tasked to create a crisis communications plan for the multi-billion-dollar company.