Imbrex is the first community-controlled global real estate marketplace syndicating via the Ethereum blockchain, an open source environment that stores data in a cryptographically validated and completely secure immutable ledger.
Founded by real estate veteran and tech entrepreneur Stephen King, Imbrex is guided by the principle that brokerage firms should maintain ownership of their valuable proprietary data and resulting leads without the friction of a third–party intermediary.
Imbrex engaged Rubenstein Public Relations in June 2018 to drive awareness of the platform in anticipation of the official July 2018 launch. RPR was immediately tasked to develop messaging that would clearly communicate the unique benefits of the highly technical platform to a wide audience with varying degrees of blockchain and cryptocurrency knowledge. A messaging hierarchy was also created to assist Imbrex executives in leveraging key points during discussions with both members of the media and prospective customers.
On behalf of Imbrex, RPR secured high-level national exposure with The Real Deal, Inman News, The Mann Report, MPA Magazine, BitCoinExchange, and others.