Geisinger is an integrated health services organization widely recognized for its innovative use of the electronic health record and the development of innovative care delivery models such as ProvenHealth Navigator®, ProvenCare®, and ProvenExperience®.
As one of the nation’s largest health service organizations, Geisinger serves more than 3 million residents throughout 45 counties in central, south-central, and northeast Pennsylvania, as well as in southern New Jersey at AtlantiCare, a Malcolm Baldrige National Quality Award recipient.
In 2017, the Geisinger Commonwealth School of Medicine became the newest member of the Geisinger Family. The physician-led system is comprised of approximately 30,000 employees, including nearly 1,600 employed physicians, 13 hospital campuses, two research centers, and a 551,000-member health plan, all of which leverage an estimated $10.5 billion positive impact on the Pennsylvania and New Jersey economies. Geisinger has repeatedly garnered national accolades for integration, quality, and service. In addition to fulfilling its patient care mission, Geisinger has a long-standing commitment to medical education, research, and community service.
As Geisinger Health System’s public relations partner, RPR developed a media strategy positioning Geisinger at the forefront of adopting new ways to deliver healthcare in the United States. With key messaging emphasizing the company’s innovative forward-looking approach to healthcare and a strong focus on patient satisfaction, we placed Geisinger as the authoritative voice in leading healthcare discussions nationwide.
RPR generated high-impact feature coverage for the company and its key executives in The New York Times, The Wall Street Journal, Washington Post, U.S. News & World Report, NBC News, Reuters, Fox, Fox News Radio, People, Women’s Health, Modern Healthcare, Genome Web, Beckers Hospital Review, Healthcare Matters, Healthcare-Informatics, Chicago Tribune, Fierce Health IT, LiveStrong, Med City News, and The Doctor’s Channel, among many others.