Experian Marketing Services, a business unit of Experian PLC, is a leader in data-driven marketing and cloud-based marketing technology.
Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality, and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team and the world’s largest consumer database, Experian provides more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology.
Experian Marketing Services has been working with Rubenstein Public Relations since 2009 to help create national exposure. Since the start of the relationship, RPR has been successful in securing national print and broadcast placements in outlets including CNBC, Fox Business, The Wall Street Journal, Financial Times, The Today Show, and many others.
As the Experian Marketing Services business evolved and their data brokerage business became less of a focus, Experian wanted to shift direction and focus more on the story of the one-to-one marketing experience they help their customers provide and their new flagship product, The Experian Marketing Suite. Experian wanted to focus on securing coverage that would target CMO’s of leading enterprises to help position Experian Marketing Services as leaders in marketing technology. RPR created a strategy consisting of product announcements around the Marketing Suite, along with a thought leadership program for key executives.
RPR has secured consistent coverage for Experian Marketing Services in national media and significant industry trades including The Wall Street Journal’s CMO Today, Fast Company, Associated Press, Ad Age, Ad Exchanger, ADOTAS, Direct Marketing News, Marketing Land, The Hub, Venture Beat News, PC World, Mashable, and Business Insider.
In addition, RPR secured speaking opportunities at leading educational institutions including Hofstra University and New York University for Experian Marketing Services CEO Matt Seeley and secured several industry awards for the client, including Direct Marketing News Marketing Hall of Fame, Data Impact Awards, Killer Content Awards, and The Stevie’s for Women in Business.