DXA Studio

DXA provides a rare balance of highly crafted design and exceptional project management, with particular adeptness at landmarks, loft board and zoning approvals, and NYC City Planning and Uniform Land Use Review Procedures. DXA studio’s portfolio includes interiors at Essex Crossing, 242 Broome Street, the 300,000 SF Hap 8 condo and rental towers in Chelsea, multi-phase development in Astoria, 280 St. Marks, Mt. Pleasant Church Conversion, 100 Barclay and Galapagos Detroit. Additionally, DXA is responsible for designing four ground-up single-family townhouses for private clients ranging from 5,000 to 15,000 SF, a 15-story tower in the Lower East Side, multiple performance venues including the famed Blue Note jazz club and the Highline Ballroom, and is working on a sustainable and health-focused development in St. Marc, Haiti as a result of winning an international design competition. At DXA studio, a project begins with an open exchange of ideas and collaboration. The client’s program and desires, along with the complexities of the project’s site are used to create a conceptual framework by which an architecture of distinctive identity, clarity, and ingenuity is created.

RPR executed a comprehensive media relations program to establish Mr. Norbeck’s and Mr. Rogove’s legacies as innovative American architects of the 21st Century and position DXA Studio as a leading versatile and creative architecture and design firm. We aimed to distinguish the DXA Studio brand from competitors by highlighting the firms’ partners, talented team and progressive design ethos balancing architecture, interior design, and intelligent project management. Our campaign also emphasized the firm’s ability to efficiently respond to demanding client needs and deliver innovative, added-value solutions.

RPR developed comprehensive pitches that detailed and leveraged all stages of the design and construction process to position the firm in the market as an innovative, high-caliber leader. RPR aimed to secure high-impact feature stories in mainstream, architecture, design, real estate, design, and business media outlets to increase overall recognition for DXA Studio amongst real estate developers and key influencers – creating brand momentum and greater business opportunities for the firm. RPR secured placements in the Architectural Digest, The Architect’s Newspaper, Hospitality Design, Wallpaper*, Dexigner, Architect, Archello, Commercial Observer, Real Estate Weekly, The Real Deal, New York Real Estate Journal, Informed Infrastructure, Mann Report, Kitchen & Bath Business, Prism, Mansion Global, New York Lifestyles, Curbed, 6sqft, Interior Design, Building Enclosure, Decoist, Brownstoner, among many other outlets.