droppTV is a shoppable content community at the intersection of music, culture, fashion, and celebrity that empowers burgeoning artists to create virtual pop-up shops in their music videos so they can sell their own merchandise and limited-edition and luxury streetwear apparel.

It is the future of content-driven commerce, taking traditional retail and video models and fusing them to create something new to reach the hypebeast hungry consumer driven by a “See it. Want it. Buy it.” impulse. droppTV is a haven for both artists and brands to reach their respective communities and build hype with integrity through limited supply hypebeast “dropps.”

RPR secured profiles of the droppTV platform and team in outlets such as Rolling Stone, WWD, and NASDAQ, among others.