Dream Hotel Group is a hotel brand and management company with a rich, 30-year history of managing properties in some of the world’s most highly competitive hotel environments.
Home to its Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels brands, Dream Hotel Group encompasses three business lines: Proprietary Brands, Hotel Management, and Dining & Nightlife.
RPR commenced its program for Dream Hotel Group by conducting due diligence with a full competitive analysis and communications audit.
We then used the results to revitalize the brand through an integrated communications program that realigns the organization’s vision, history, success, the scope of operations, and signature guest experience model for a more clearly defined brand position, as supported by a compelling and cohesive brand narrative.
RPR recommended a multifaceted public relations plan on behalf of Dream Hotel Group to re-invigorate the brand, drive awareness of the corporate brand, its properties and their key points of differentiation, and maintain momentum through ongoing and proactive media coverage. Additionally, we elevated the visibility of CEO Jay Stein and generated pre-opening enthusiasm for each new hotel opening worldwide. Elements of our campaign included feature stories on Dream Hotel Group and its future, acquisition, and expansion feature story pitching, ongoing news announcements, sustained hospitality trade outreach, bylined articles for the CEO, management profiles, organizational culture profiles, cause-related feature story pitching, ongoing experiential events, and social media consultation services.