For more than three decades, Dr. Robert C. Atkins enjoyed the distinction of being one of the world’s foremost diet and nutrition experts.
Since its inception in the early 1970s, Dr. Atkins’ revolutionary namesake diet, emphasizing the use of high-fat, high-protein foods in place of carbohydrates, has enabled countless millions of people to successfully lose and maintain a healthy weight. As a result, his legacy lives on today.
Rubenstein Public Relations developed a measured program to create consistent exposure, establishing the Robert C. and Veronica Atkins Foundation’s profile by creating a corporate brand to help the Foundation achieve both its short-term and long-term objectives. RPR’s program consisted of key messages that were repeatedly communicated by means of a targeted media placement campaign.
RPR generated brand-tipping media coverage, sparking global interest in the Dr. Atkins’ diet, in outlets such as USA Today, CNN, The Guardian, Live Science, BBC News, Science 2.0, Diet Blog, Paste Magazine, Irish Times, CNN International, Quartz, Seeking Alpha, News.com.au, Hello Magazine, Huffington Post, U.S. News & World Report, Los Angeles Times, Harvard Health, The Independent, Jezebel, ABC News, Psychology Today, Daily Mail, and Vice, among many others.