Getting to the Point: How to write effective Subject Lines

One of the first basic lessons you quickly learn when beginning a career in public relations is that reporters are extremely busy people. They are constantly trying to meet deadlines, coordinate interviews and stay on top of breaking news.

From the point of view of a public relations practitioner, it is important to communicate with journalists in a strategic way to ensure you are providing them with useful information in an efficient manner.

Winning Writing Strategies

During my time in the communications industry, I have found that the vast majority of public relations practitioners will identify their verbal skills as trumping their written abilities. This comes as no surprise, since these professionals spend most of their time developing relationships with the media over the phone, in-person at briefing sessions and during interviews with their clients.