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BioHitech America is the leading provider of a disruptive and innovative technology designed to solve the increasingly relevant issue of food waste disposal while offering transparency, savings and the means to a sustainable future.
With approximately 1.3 billion tons of food wasted each year and over 97 percent being sent to landfills, food waste is a serious issue that has detrimental environmental and economic implication. The company’s Eco-Safe Digester, an on-site aerobic digester, eliminates up to 2,400 pounds of food waste in a 24-hour period by utilizing mechanical and biological treatments to convert food waste into a liquid that is safely discharged through standard sewers. During the process, the digester weighs each increment of waste and allows users to quantify its type and origin. These metrics are providing the industry with an unprecedented level of transparency that not only helps to reduce the amount of waste generated but improve company-wide efficiency and profitability.
BioHitech America retained Rubenstein Public Relations to create exposure for their innovative solution that would help generate new business leads. Specifically, BioHitech America was looking for coverage in trade publications of key industries including Food Services, Hospitality, Healthcare, etc. BioHitech also wanted coverage in key locations that were passing commercial food-waste bans to ensure organizations looking to comply with the legislation would be aware of their on-site solution.
RPR secured features and byline articles in leading industry publications including Progressive Grocer, Lodging Magazine, American Jails Association, Hospitality Technology, Food Logistics, etc. Feature stories ran in Crain’s New York Business News and Boston Green Tourism that discussed the cities upcoming bans.
RPR also secured features and bylines in green publications to help position BioHItech America and CEO Frank E. Celli has leaders in waste. BioHitech America is consistently included in publications such as American Recycler News, Environmental Protection, GreenBiz, Mother Nature Network Recycling Today, WasteDive, Waste Industry News, Waste360, Waste Management World. The BioHitech America solution was also profiled in The Economist as a tech solution battling food waste.
Rubenstein Public Relations (RPR) is an award-winning, full-service communications agency based in New York that specializes in media relations, executive leadership, and brand building.
