Ballet Beautiful

Ballet Beautiful is an innovative fitness method developed by Mary Helen Bowers, a professional ballerina who spent 10 years dancing with the New York City Ballet.

The method is grounded in the rigorous principles of professional ballet training but modified and highly targeted to provide non-dancers with the techniques to quickly build and maintain the beauty and strength of a ballet dancer’s form. RPR helped Mary Helen establish her brand with a measured program that created consistent exposure, increased the company’s profile, and created ongoing awareness and longevity for her brand.

RPR secured coverage for Ballet Beautiful and Mary Helen Bowers in The New York Times, The Wall Street Journal, TODAY, Inc., Entrepreneur, Women’s Health, Cosmopolitan, New York Magazine, Huffington Post, Vogue Paris, and many other publications.