Founded by designers Mark Badgley and James Mischka in 1988, Badgley Mischka has been hailed by Vogue as one of the ‘Top 10 American Designers.’
Since the inception of Badgley Mischka, the label has captivated fashion press and prominent retailers around the world with their modern, sophisticated offerings that include eveningwear as well as lifestyle and sportswear collections.
Leading up to the 30th anniversary of the brand, Badgley Mischka was poised to reaffirm authentic brand relevance under the strategic leadership of the company’s President, Christine Bell Currence. A women-run company, Badgley Mischka continues to inspire consumers to experience the storied heritage and modern-day timelessness of the brand.
Badgley Mischka hired RPR ahead of the company’s 30th Anniversary to capture the brand’s successes and amplify the profile of its timeless heritage and a new path forward to reach key consumers, including a target audience of millennial women.
RPR began by implementing a targeted public relations campaign to highlight the faces of the principal designers, Mark Badgley and James Mischka, behind the evergreen yet modern iconic American Brand. The campaign also incorporated corporate and social responsibility initiatives around the brand’s timeless designs, as well as its award-winning 30-year history.