ALTR Created Diamonds are branded lab-grown diamonds created exclusively by the RIAM Group. ALTR is the first and the oldest company in the world to create lab-grown diamonds.
As the world’s only brand that is a complete and exclusive solution for created diamonds and jewelry, ALTR is changing retailers’ and consumers’ perspectives on lab-grown diamonds by setting the new global industry standard.
In June 2017, RPR launched luxury consumer brand LOVEMONSTER by ALTR Created Diamonds at JCK, the jewelry industry’s largest North American trade event in Las Vegas. RPR arranged for The Bachelor’s Nick Viall and Vanessa Grimaldi to appear at the launch event to conduct meet and greets with photo opportunities and a unique hashtag for JCK guests to post on their social networks. The reality TV couple’s endorsements received product placements for LOVEMONSTER engagement rings and jewelry in OK! Magazine, E! Online, The Hollywood Times, Just Jared, SB Nation, Yahoo TV, Hollywood Life, among many others. We handled ALTR’s social media account Tweeting, Facebooking and Instagramming live throughout the JCK event extending ALTR’s followers to reach new millennial target audiences.
RPR has also established ALTR as the category leader and premier provider of lab-perfected diamonds among the bridal and jewelry industries as well as individual consumers, further securing media placements in a variety of top-tier, influential outlets including The Washington Post, Forbes, National Jeweler, New York Business Journal, Chicago Tribune, among many others.