Award-winning communications firm Rubenstein Public Relations (RPR) today announced it has been renamed agency of record for Pactum, a global leader in procurement innovation and agentic AI. The renewed partnership will position Pactum, among the top 5% of procurement AI solutions delivering real, tangible results supported by academic references, as the gold standard for enterprise efficiency.
Pactum’s AI-powered negotiation platform enables large organizations to automate and optimize high-volume, complex supplier negotiations, delivering audited savings, improved supplier relationships, and stronger resilience across global supply chains. With enterprises under increasing pressure to drive efficiency, transparency, and mutual value creation, Pactum’s technology is helping procurement leaders move beyond AI “hype” toward proven, data-backed results.
Richard Rubenstein, President of Rubenstein Public Relations, said, “Pactum is operating at the cutting-edge of procurement transformation, moving agentic AI from theory to audited business outcomes. We are pleased to renew our partnership and help ensure that Pactum’s data, technology, and leadership perspective are front and center in conversations shaping the future of enterprise procurement.”
As agency of record, RPR will implement a focused, strategic communications program designed to align all external communications with Pactum’s updated brand messaging framework, appealing to a wider audience and positioning Pactum as the company procurement professionals associate first with AI-powered negotiation.
Kaspar Korjus, CEO of Pactum, said, “Pactum is entering a new chapter in our growth as procurement leaders look for AI solutions that deliver real, verifiable impact, rather than promises. Rubenstein Public Relations understands both the enterprise landscape and the scrutiny AI companies face. Together, we aim to advance a more transparent, data-driven conversation about what agentic AI can achieve in global procurement.”
RPR’s monthly roadmap will include proactive narrative development around themes such as quantifying AI’s real ROI in procurement, the impact of AI on labor and procurement teams, supply chain stability amid economic uncertainty, and the role of transparent, verifiable AI in building trust with stakeholders.
