ABOUT RUBENSTEIN PR
Among his most prestigious clients, Richard personally represents Yankees’ third baseman Alex Rodriguez, The Trump Organization and The Mount Sinai Department of Orthopaedics.
Richard has developed successful campaigns for some of the world’s most iconic and successful real estate development projects, including Fifteen Central Park West, the highest selling residential property in the world; the Time Warner Center, one of the country’s largest mixed-use developments; and Nakheel, LLC’s The Palm and The World, two developments involving the creation of manmade islands along the Dubai coastline.
A third-generation publicist, Richard founded Rubenstein Public Relations (RPR) in 1987. He quickly began amassing an impressive list of entertainment clients – performers, companies and events spanning many genres, including music, theater, film, radio and television.
During the 1990s, technology became a mainstay of the firm’s clientele. As the Internet culture bloomed on the West Coast and in New York, Richard worked with many exciting start-ups. RPR continues to partner with innovative, pioneering companies in bio-technology, energy, telecommunications, alternative fuel and sustainable products. Of the firm’s many successful campaigns, RPR provided media support for the rollout of the first electric taxi in New York City.
Richard also established long-lasting relationships with prominent financial and real estate entities, effectively blending his public relations acumen with the specialized knowledge he acquired at NYU’s Stern School of Business.
Today, with a staff of 40 and growing, RPR’s clientele includes many of the most well-known names in luxury lifestyle, business and consumer brands. Specifically, RPR has carved a prominent space in the luxury real estate market in New York and abroad.
The firm is also established in worlds of fashion, design and hospitality, generating consistent high-profile coverage for brands such as Mikimoto and SushiSamba. Other noteworthy clients have included FAO Schwarz and Manhattan Ford.
In the last several years, Richard has served as a high-level counselor to business leaders and public figures faced with highly sensitive litigation disputes and crises. His proven strategies have helped mitigate negative exposure and reframe public perception. He has also facilitated successful partnerships, including securing an exclusive deal for Donatella Versace to design the interiors at the Clock Tower.
In addition to his business activities, Richard is involved in a number of philanthropic organizations. He helped found the Jewish Enrichment Center and sits on the Communications Board of UJA-Federation. He also supports the Drum Major Institute for Public Policy, the American Folk Art Museum, the Municipal Art Society, and is a member of the Real Estate Board of New York.