Vendome Paris Beaute is a prestigious cosmetics line that targets today’s sophisticated, socially conscious modern woman.
The brand uses state-of-the-art technology coupled with ingredients from apothecary secrets and homeopathic recipes that have been handed down for generations in France, Switzerland, and Italy to create a cosmetics line that is infused with botanicals.
During our partnership with Vendome, RPR created and executed a public relations program to support in the launch of the brand by securing profile stories on the brand’s creator, positioning her as an expert in the industry in the highly coveted WWD, as well as features in Bella Magazine, Downtown Magazine, and Resident’s Magazine.
RPR also secured trend stories featuring the creator’s beauty advice in outlets such as New Beauty, Yahoo.com, Madam Noir, and New You.
For the launch, RPR conceptualized an event, and secured close to 100 beauty editors and TV producers to attend, including The Wendy Williams Show, NY Times: T Magazine, Allure, Good Housekeeping, Town & Country, Teen Vogue, Gotham, Hamptons Magazine, Refinery29, New York Post, People Magazine, The Huffington Post, Bustle, Bridal Guide, Popsugar, Daily News, Family Fun, Fit Pregnancy, The Fashion Times, Resident, and Star Magazine, among many others.