The Dunes East Hampton is the Northeast’s comprehensive and collaborative rehabilitation center located on a beautiful estate in the Hamptons.
The addiction recovery experience includes essential, comprehensive rehabilitation programs, luxurious and comfortable living environments, exquisite cuisine, holistic healing activities and a renowned, caring team of clinical professionals.
Rubenstein Public Relations developed and executed a multifaceted approach to generating extensive awareness of The Dunes and its unparalleled services on both a regional and national level, as well as educating the public on the increasingly prevalent nature of white collar addiction and the available treatment options.
Through stand-alone feature stories, such as a multi-page profile in Newsday, and national broadcast coverage, including interviews in a CBS Evening News segment, RPR helped positioned The Dunes as the leader in providing exceptional treatment options in an exquisite environment for a targeted demographic.
In addition, RPR established a thought leadership program for The Dunes to expand its brand as an authority on high-level issues of national interest. This campaign focused on regularly published bylined articles on subjects ranging from strategies to determine whether your spouse is abusing prescription pills, to how can successfully manage their addictions.
RPR succeeded in creating a national profile for The Dunes through consistent, ongoing coverage in outlets including the New York Post, New York Daily News, Examiner, Esquire, Fox 5, Yahoo!, FoxNews.com and Forbes.com.