Rosewood Residences at Matarazzo

Alexandre Allard is a French visionary known for the creation and sale of Consodata and the development of numerous award-winning heritage sites including the legendary Palace-Hotel Royal Monceau in Paris.

He worked on Rosewood Residences at Matarazzo, a major historical landmark in São Paulo, Brazil. Rosewood Residences at Matarazzo is designed by Pritzker Prize-winning architect Jean Nouvel and world-famous designer Philippe Starck. Mr. Allard is renowned for rediscovering the creative energy of cultural landmarks and rekindling their flames by juxtaposing the power of heritage with the dynamism of contemporary art and is developing this transformational property as a tribute to arts and architecture in Brazil.

RPR helped to manage the press conference introducing Rosewood Residences at Matarazzo as the premiere Palace of São Paulo highlighting its sophisticated design and architectural elements. Strategic media relations outreach to maintained consistent coverage of the property throughout its phases of development.