Innovo Property Group

Founded in 2015 by Andrew Chung, the firm is focused on acquiring and managing value-add developments and redevelopments in the outer boroughs. One of the firm’s most significant projects is 2505 Bruckner, which will be New York City’s largest, last-mile, multi-story urban logistics facility. The project, located in the Bronx, is expected to break ground in 2019 and be completed by 2021.

RPR saw the need to differentiate IPG’s investment philosophy with a focus on industrial real estate and urban warehouses. The agency developed a comprehensive PR strategy that promoted the firm as a thought leader in real estate, emphasizing Mr. Chung’s expertise and accomplishments in the industry. The agency worked closely with IPG’s team to publicize its projects including 2505 Bruckner, 24-02 49th Avenue in Long Island City, and 23-30 Borden Avenue in Long Island City. RPR also secured interviews with leading national and trade publications, as well as drafted bylined articles focusing on last-mile logistics and urban warehouses.

The strategy has resulted in coverage in The New York Times, The Wall Street Journal, Crain’s New York, The Real Deal, GlobeSt.com, Bisnow, New York Business Journal, and others.