Gersten Savage LLP is a premier independent law firm and is considered one of the top-five independent firms based in New York. Founded by 1977 by Marvin Gersten and Jay Kaplowitz, the firm has grown to over 20 attorneys.
Gersten Savage maintains a diverse international practice spanning corporate, finance, tax, litigation, bankruptcy, real estate, and intellectual property. The firm is particularly known for its corporate and finance-related practices, offering sophisticated expertise to small and mid-sized companies, and to financial institutions.
RPR activated a media strategy that would work to build awareness for the firm’s managing partners through business profiles, and by identifying opportunities to deliver expert commentary. We also elevated overall recognition for the firm through targeted industry and business trade outreach and secured placements in publications such as Business Week, Reuters, the New York Times, Crain’s, The Wall Street Journal, and the New York Law Journal, among several others.