Part of the Tata Global Beverages family of brands, Eight O’Clock Coffee is America’s original gourmet coffee, brewed with passion for over 150 years.
Made with 100% Arabica beans, Eight O’Clock Coffee features a full line of great tasting gourmet coffees in whole bean and ground form, with fourteen varieties and blends ranging from light to dark roasts. Eight O’Clock Coffee sources its high-quality coffee beans from the world’s best origins, then expertly blends, roasts and packages them at its facility in Landover, MD. Headquartered in Montvale, NJ, Eight O’Clock Coffee products are available at most U.S. retailers where groceries are sold.
RPR worked with Eight O’Clock Coffee on the launch of their newest line of blends, The Infusions Line, and the addition of the 100% Brazilian Breakfast Blend to their traditional line of coffees. We also generated news of Eight O’Clock Coffee’s marketing truck tour that ran across their key markets offering consumers a first taste of Infusions.
RPR amplified the launch with trade and B2B media coverage along with marketing and consumer facing stories in outlets such as CBS Chicago, Ad Age, Event Marketer, Media Post Marketing Daily, New York Chica, Boyz Rule Our World, Groovin’ Moms, among others.