Dr. Nicholas Perricone MD created the “cosmeceuticals” category driven by his lifelong passion for science and unlocking the secrets to healthy aging.
Dr. Perricone introduced revolutionary technologies that transform the face of skincare and bring customers one step closer to the fountain of youth. Dr. Perricone MD is a board-certified dermatologist and nutritionist who has written several books, primarily on the subjects of weight loss and maintaining the appearance of youth. Dr. Perricone is an Adjunct Professor of Medicine at Michigan State University’s College of Human Medicine, from which he received his MD.
RPR was retained by Dr. Perricone to help develop his brand, launch his book, and increase his profile on both a national and international level. We positioned him as a thought leader owning the cosmeceuticals category. Working with celebrities such as J.Lo and other influencers, RPR generated coverage in publications such as USA Today, Time Magazine, Redbook, Fox News, Good Morning America, Donny & Marie, Chicago Daily Herald, NY Daily News, KATU Channel 2 News, among many others.