DealRay is a website and mobile app that helps people travel to amazing destinations for less money than they ever thought possible. Founded in 2014 by innovative entrepreneur and techie Dan Kohn, DealRay curates exceptionally discounted airfares and alerts members of airline price glitches.
RPR’s public relations program highlighted the company’s distinguishing features including DealRay being the premier aggregator of airfare deals, its flash sales approach, efficient mobile alerts to customers, and its visionary team led by CEO Dan Kohn. With a robust media outreach campaign, our technology department developed a disclosure schedule and secured feature stories on the company, business profiles on Mr. Kohn to establish him as an industry thought leader, app reviews, bylined articles, and speaking engagements. As a startup, DealRay soared to stardom with national brand-tipping coverage in Travel +Leisure, USA Today, YahooStyle, YahooTech, YahooFinance, Business Insider, CNET, Food & Wine, MSN, Real Simple, Refinery29, as well as regional coverage in target key markets.