Rubenstein Public Relation launched Chic Sketch 2.0, a fashion-forward mobile application that transforms members’ photos into Instagrammable fashion sketches in 3-5 minutes by real fashion illustrators.
The 2.0 version of the app features time-lapse videos and hashtagging capabilities. Emily Brickel Edelson and Jordan Edelson Co-Founded the app together after seeing the positive response to Emily’s paper illustrations and the large push on social media platforms. Through RPR’s relaunch campaign, Chic Sketch increased its user base significantly and Emily is acknowledged as a thought leader in the fashion-tech sphere. Within 12months of Chic Sketch, and two months of Chic Sketch 2.0, RPR secured extensive, high-impact media exposure for the app and its leadership team in consumer-lifestyle and fashion media including Elle Mexico, Elite Daily, Seventeen, Glamour Mexico, Yahoo, and an entire Fashion Week Campaign with E! In addition to securing high-level press and planning and executing the launch of Chic Sketch 2.0, RPR also secured an exclusive partnership with E! Online during New York Fashion Week, and a position for Emily Brickel Edelson as in-house illustrator for IMG – granting her access to backstage and front of house for all New York Fashion Week shows.