Champions Basketball League is an exciting brand of sports and unique programming dedicated to fans.
Champions Basketball League leverages partnerships with NBA players to host a wealth of activations throughout the year, focused on charity events, exhibition games, camps and other community-based programs. It also connects fans and athletes through a bold new sports marketing model, with tickets priced at $25 which includes a meet & greet and a pre-game youth shoot around with the players.
While working with Champions Basketball League, RPR executed a multi-channel publicity program on behalf of the Champions League, which included a combination of traditional media outreach, targeted pitching for special events and the facilitation of key media and influencer partnerships.
RPR also secured a variety of top-tier press coverage on behalf of Champions League, including USA Today, AM New York, the Bleacher Report, the Associated Press, ESPN, NBA Feed, Inside Hoops, Sports Illustrated, and the Wall Street Journal, among others.
Rubenstein Public Relations is a full-service communications agency based in New York that focuses on producing high-impact media exposure.
