Beautique Restaurant sought to increase awareness for their two locations — one in Manhattan, and the other in the Hamptons. Beautique NYC (8 West 58th St., New York, NY 10019) opened in 2014 and boasts a central location that is ideal for New York business executives’ client dinners, as well as everything from local events to luxury tourists (many five-star hotels are nearby) celebrating special occasions.
2014.Beautique specifically wanted to ramp up its online presence (and search-friendliness) for this location, as well as feature the new Culinary Director, Alain Allegretti, and his new menu in local and national press. Meanwhile, the goal for the Southampton location (281 County Road 39A, Southampton, NY 11968) was to promote its events and parties, as well as its celebrity sightings. Chef Greg Grossman, a young culinary star, was prominently featured in interviews about the menu he created.
Beautique’s Owner & Operator, Jon Bakshi, also sought guidance on branding and social media to assist with his presence online as well as his overall visibility. RPR created an online presence that was edited and focused so that potential investors or clients would see his clear vision and brand. We created an electronic press kit; drafted new materials, such as a bio and fact sheet; and wrote and pitched releases on announcements, trends and standalone features.
The results were extremely successful: In just a few weeks, RPR secured national and international media exposure in outlets such as E! News, The New York Times, The New York Post (including Page Six), The New York Daily News, Hamptons, Gotham, Avenue, Newsday, Star, Guest of a Guest, The Real Deal, The Official New York City Guide, and many more. RPR secured several media outlets to attend, and interview Bakshi and Chef Allegretti, during the launch of Real Housewives of New York City star Ramona Singer’s Life on the Ramona Coaster book party in July. Bakshi hosted Jennifer Lopez’ birthday in July, which RPR shared with traditional media as well as on social media. RPR also submitted Beautique for awards and helped the brand win the 2014 Concierge Choice Award.