As a full-service agency, Rubenstein Public Relations offers a comprehensive range of public relations techniques to help our clients maximize the benefits of their communications programs.
As a brand builder, Rubenstein Public Relations offers strategic advice and unique insight to help companies, individuals and brands increase visibility and add value to their products, services and reputations. In this regard, we align our clients with influential figures and powerful organizations to better position their brands in the marketplace. Throughout our firm’s long history, we have developed close ties to both top New York and Los Angeles based talent agents and managers who represent A-list actors, musicians, television personalities and business luminaries. Whether introducing clients to celebrity spokespersons or developing co-brand partnerships with likeminded philanthropic organizations, we are both creative and strategic in our approach, always analyzing the long-term ROI associated with any potential partnership or endorsement deal.
Moreover, in today’s cluttered media landscape, we recognize that news placements alone are not enough to build brand equity. To establish longevity and credibility in the marketplace, businesses and individuals need to develop a well-rounded profile, essentially becoming the category. This includes the creation of compelling collateral and press materials in order to position a company ahead of the competition and set the stage for a successful media campaign. We have the in-house resources to produce collateral targeted to a variety of print, video, audio and interactive media.
Additionally, RPR advises clients on brand strategy related to the launch of a new business or for established companies interested in a rebranding phase. Our activities in this area include developing a positioning strategy, helping with name selection and drafting copy. Often, we help select an outside branding firm to work with our clients. We remain engaged in the brand development process, working with advisors to draft and edit website copy and craft general messaging points. In addition, we offer advice on logo design and marketing presentations.
We also help position our clients as authorities and thought leaders in their respective fields, arranging publishing deals, securing weekly or monthly columns in top-tier media outlets such as Forbes and Huffington Post and advising on speaking opportunities at conferences and events. Knowing the importance of new media, we integrate social and digital strategies into all of our programs, accelerating our clients’ presence on popular social media platforms and increasing their online footprint – while also improving SEO – via corporate blogs and other similar tactics.
When working with clients, RPR takes a holistic view, weighing in on all aspects associated with the brand – from advertising and marketing to brand positioning and competitive differentiation. Our goal is to offer valuable insights and meaningful counsel to help our clients fulfill both their short- and long-term objectives. With an eye toward meeting a client’s quarterly or immediate expectations, we never lose sight of what we are trying to achieve in the future, putting into place initiatives that will drive business and build brand engagement for years to come. In the end, we understand that short-term successes are fleeting if not paired with solid, long-term strategies that will solidify a brand’s overall positioning and stature in the marketplace.