As a full-service agency, Rubenstein Public Relations offers a comprehensive range of public relations techniques to help our clients maximize the benefits of their communications programs.
MESSAGING / BRAND POSITIONING
For a company to achieve its media relations objectives, it must possess cogent messaging that accurately conveys a brand’s assets and distinguishes it from competitors. We develop concise, compelling language that uniquely positions our clients’ brands in the marketplace. This message is then incorporated into our clients’ collateral materials, including corporate backgrounder, company timeline, fact sheet, executive biographies and more.