As a full-service agency, Rubenstein Public Relations offers a comprehensive range of public relations techniques to help our clients maximize the benefits of their communications programs.

Media Relations

Building a broad base of print, broadcast and electronic media coverage is at the heart of our service platform. We employ a full-time media department dedicated exclusively to pitching stories and establishing relationships with reporters who cover our client sectors. In addition to numerous contacts at domestic media outlets, RPR has long-standing relationships with reporters at foreign-based publications. Working closely with clients, we devise creative storylines to secure long-lead features in prominent consumer, trade, glossy and business magazines, as well as on popular broadcast programs and influential websites and blogs. Our diverse client roster allows us to maintain relationships with a wide range of journalists, ensuring that our clients receive exposure in media outlets that cater to varied audiences.

Special Event Support

A company or brand can enhance its visibility among the media and its core audience through special events, including press conferences, cocktail receptions, company and product launches, designer showcases and more. We plan captivating events that attract broad mainstream exposure. In addition to securing pre-, during and post-event coverage, we frequently arrange for prominent celebrities, politicians, business executives and others to attend and participate in our clients’ activities, maximizing potential for media exposure and building brand credibility.

Strategic Counseling

As a brand builder, RPR offers strategic advice to help companies and individuals increase visibility and add value to their products, services and reputations. In this regard, we align our clients with influential figures and organizations to better position their brand in the marketplace. In addition to forging general co-branding partnerships, we introduce our clients to potential high-profile spokespersons, arrange publishing deals and develop philanthropic projects.

Crisis Management

RPR serves as a high-level counselor to individuals and companies at the center of litigation disputes, criminal and civil complaints, wrongful termination claims, labor disagreements, defamatory remarks lodged by third-party groups, and other sensitive matters that may elicit negative publicity. At the outset of a potential crisis situation, we formulate a detailed strategy that includes selection of the appropriate spokesperson, creation of a media-relations policy and development of a positioning statement. We also work closely with a core team to take proactive steps to exonerate our clients in the press. This often includes advising selection of a legal team to file potential libel suits, and when possible, generating positive storylines distinct from the crisis at hand. We can also arrange editorial board meetings with newspapers and conduct off-the-record briefings with reporters covering the story.

Litigation Support

A detailed communications strategy is a necessary tool for companies involved in delicate legal maneuverings. We partner with our clients’ attorneys to develop cogent messaging that seamlessly conveys the stated legal positioning and effectively reaches target audiences. Ideally, clients begin working with us before the initial filing of the complaint in order to curb potential negative publicity and chart our future strategy.

Digital Profile

The Internet has become one of the most important tools for building brands and reaching target audiences. We place a strong emphasis on building and shaping our clients’ Internet profiles and devote substantial attention to Web-based pitching, including blogs and webzines; search-engine optimization; and diminishing the presence of negative stories online. We also advise on our clients’ websites, and can help create a visually compelling newsroom.

Messaging / Brand Positioning

For a company to achieve its media relations objectives, it must possess cogent messaging that accurately conveys a brand’s assets and distinguishes it from competitors. We develop concise, compelling language that uniquely positions our client’s brands in the marketplace. This message is then incorporated into our clients’ collateral materials, including corporate backgrounder, company timeline, fact sheet, executive biographies and more.