Sustainable Insight Capital Management
When Kevin Parker, the former Global Head of Deutsche Asset Management, first spoke with Rubenstein Public Relations regarding communications strategy in 2013, he was preparing to launch his investment firm, Sustainable Insight Capital Management, into the financial space.
RPR created and pursued a strategic media relations campaign to generate extensive awareness and brand recognition for Sustainable Insight Capital Management, an investment management firm that combines a disciplined security selection process with environmental, social and governance principles. The agency arranged for background briefing sessions for Mr. Parker with a range of journalists to create ongoing relationships and keep the firm top-of-mind for industry stories. In a short period of time, RPR had generated feature stories, bylined articles and trend coverage in industry publications including the Financial Times’ FundFire, Fundweb and SustainableBusiness.com.
Once RPR had created broad recognition for Sustainable Insight Capital Management within the sustainability sector, the firm expanded its program to reach top-tier business and financial publications, securing placements with CNBC TV, Crain’s New York Business, Institutional Investor and FINalternatives. In addition to interviews for Mr. Parker, RPR has arranged coverage for the other leaders at the firm, such as interviews with Fox Business TV and TheStreet.com TV on investing in agriculture with Portfolio Manager Bruce Kahn, demonstrating Sustainable Insight Capital Management’s expertise and credibility throughout the space.