Following the tragic events of September 11, 2001, international government agencies and American corporations had a heightened interest in technological security solutions. ImageWare Systems, Inc. (AMEX:IW), a technology solutions company with extensive experience in identity management, sought to increase its market share and enhance its presence within the investment community. As a result of RPR’s efforts, the company has enjoyed increased market share and brand awareness in the U.S and abroad, and has made significant inroads with important government agencies and the financial community.

RPR devised a strategic PR program that focused on the company’s brand proposition and key differentiators—particularly as a “vendor-neutral, multi-biometric” technology provider. RPR used its broad market knowledge to help ImageWare define public conversations and shape perceptions about biometric security and identity management. First, RPR created a wide variety of collateral that leveraged the company’s assets, including press releases, pitch letters, company backgrounders and press kits. RPR then increased awareness of ImageWare’s unique offerings by arranging and managing a media tour to key markets and meetings with financial and industry analysts.

RPR secured several noteworthy articles on ImageWare and deployments of its solutions in The Wall Street Journal, Dow Jones, FoxNews.com, Los Angeles Times, San Diego Union Tribune, USA Today and Reuters, among others; television appearances included NBC, CNN, CNNfn and Fox News Channel; and trade placements were garnered in Homeland Security Today, Federal Computer Week, Government Technology News, Washington Technology, Corporate Security, Law Enforcement Technology and other influential industry publications.