Tips of the Trade

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By Alina Hauptman Public relations is a dynamic and extremely rewarding profession.  Throughout my career, I have learned that there are certain qualities and values a person needs to have…

How to Communicate Effectively in Public Relations

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By Roxanne Ducas Director of Communications Producing effective communications is the primary focus of public relations professionals, who need to ensure that key messages are delivered accurately and in a…

Getting to the Point: How to Write an Effective Subject Line

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By Andrea Landau Associate Publicist  One of the first basic lessons you quickly learn when beginning a career in public relations is that reporters are extremely busy people. They are…

Winning Writing Strategies

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By Lauren Tran, Senior Writer, Associate Vice President During my time in the communications industry, I have found that the vast majority of public relations practitioners will identify their verbal…

Meaningful Client Service

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By Donna Fontana Managing Director, Rubenstein Public Relations The field of public relations encompasses more than navigating the dialogue between clients and the media. It is a complex, detail-oriented communications…

So You Want to be On TV: A PR Pro’s Secrets to Securing National Broadcast Coverage

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By Shay Pantano Vice President & Group Head, Health & Wellness and Beauty Broadcast media is a powerful tool in moving the needle for many brands. Having an expert or…